“Nameless”.. A brand coming from the 18’s passion!
“Nameless”.. A brand coming from the 18’s passion!
The age of eighteen is all about energy, success, and passion!
Although she studies medicine, that didn’t stop her from finding her passion in creating a local clothing brand with unique and youthful designs. This is Batoul’s story, the founder of “Nameless”. She is 18 years old, studies medicine at Cairo University. She launched her own clothing brand in January 2022. So we had to have an interview with Batoul to know more about Nameless story.
Where did you get the idea of Nameless?
I always wanted to do something that can identify me, I loved to launch my own brand with my ideas & my designs. Inspirations sometimes come from a certain trend, then I do it in my own way!
I also wanted my brand to be real, didn’t want professional photo shoots with professional models that wear a lot of makeup, and then edit these photos several times to look perfect! I just call a couple of my friends and let them wear my T-shirts. I want people to feel that these photos are real and these models are just like them.
Also, I want people to be comfortable with their own skin, as I was a little bit overweight and didn’t like to shop online because I really didn’t know how these clothes would look on me & I was insecure.
What were the obstacles that faced you when you started your own business?
The first obstacles was of quality. I didn’t know much in that field, I just knew some tips & tricks and I was working with small workshops. They claimed to have the best quality, but I found out that they didn't.
The second obstacle was I didn't make large quantities because I didn't know whether or not the product would be successful. I was producing 12 pieces of each design as this was the minimum quantity I can take from the workshops. Until I found someone who had a lot of experience and he helped me and took the weight of these obstacles off my shoulders.
The main obstacle now is marketing my page; I'm not sure if I'm doing it right or not.
Who is your biggest supporter?
My biggest supporter is Ahmed, my partner. He was supporting me from A to Z, and in every decision, especially before launching.
How do you balance your business with education and personal life?
The balance is not a problem now as I have someone who helps me. He finishes all work stages from the production to the packaging.
Being a new local brand and a student of young age, how do you market your business?
I tried to send gifts to social media influencers and I think that they are careless about the products. Also, I tried to boost my posts on Instagram and I didn’t make sales from it.
I frequently use "word of mouth" marketing because I have too many friends from different universities who tell each other whether they wore my T-shirts and if they liked them.
What’s your plan for your Nameless?
I’m developing my products & working on having a theme for them. Also, I’m planning to have a better marketing strategy for my business to have more audiences & to make people know what’s Nameless and what’s the point of it.
What's the most valuable advice that you can give a woman who's planning to start her own business?
I encourage them to get started, regardless of how small their business is or how slow they are at first. You've already taken the first step and begun; the remaining stages will be easier, and you'll meet people who believe in you and are willing to assist you. If you only have one audience who loves your products, they will become loyal customers who will tell their friends about you, and the cycle will continue.
Why did you call your brand “Nameless”?
My friends and I were brainstorming ideas for a unique and different name for my brand. We were so focused on the quality and designs that we didn't have much time to think of a name, so we went with "Nameless."
How do you get inspirations for your designs?
I get my inspiration from old cartoons and current trends like Tik Tok trends, which we then put our identity on. As a result, each piece has its own unique story.
What makes Nameless unique than other local brands?
Each product has a story and concept, and all products are made with high-quality materials, which makes Nameless stand out. Furthermore, each of Nameless designs is unique and has a distinct concept. Our social media timeline is also unique in that it focuses on everyday people rather than professional models, which I believe makes us close to people.
Which piece is your favourite from your brand?
We offer a variety of products from T-shirts, hoodies, and tall bags. The red hoodie was my favorite since it was cute and simple. My favorite T-shirt is the white one with the theme "Society of Misery & Regrets" and I loved its summery colors of white and purple. And my favorite tall bag is the grey one with The Weeknd theme.
70 years young \ The 70 years old lady2626 0
“Why am I talking to myself holding a book and a cup of coffee and sitting there like a 70 years old...
Body-Shaming and other things1372 0
Some of us saw “This Is Love “film. And the remarkable scene of Marry Mounib and Lobna Abdel Aziz wh...
Women Are Dramatic.. And How Did The Most Famous Crimes In Society Start?233 0
Many people -not just in our eastern societies- think that women are emotional & drama queens, and m...